![]() ![]() It becomes a game for intelligent and cheeky consumers to spot the placement of sexual innuendoes. You only need to Google “subliminal advertising” to find a variety of examples from burger and tacos to tourism and Disney movie stills. This includes messages being flashed so fast that most people do not catch them, barely audible and backmasked messages (messages played backwards).Īdvertisements with subliminal messages also receive a lot of attention with consumers because “subliminal messages often involve sexual cues” (Kolenda). This is because the stimulus is below the threshold of consciousness. Subliminal – What you cannot or can barely see/hear even when you’re looking for it as noted by Kolenda. ![]() It could also be telling you that the product is popular like the song and it is endorsed by the pop star who allowed the song to be used. The use of the hit song in the ad is influencing you by telling you that buying the product is trendy. For example, the snippet of a popular song at the end of an ad. Or it can be the details you see/hear but don’t consciously interpret. An example is, a Coke ad is selling you a cola drink. This can be the intentional message which is what it says on the tin.
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